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10/5/2022
15 : 24
Oct. 5 - Elon Musk, Twitter rehash day-one plan | Coach, Lil Nas X spotlight expressive luxury
Coach recruits Lil Nas X as brand pivots towards expressive luxury; Coors Light, Tide Cleaners offer to do laundry for college football fans; Razorfish launches three-pronged Web3 play; Gen Z and CTV:
10/4/2022
15 : 24
Oct. 4 - Brands return to Wakanda | How Gen Z influences CTV advertising
Gen Z and CTV: Is a creative renaissance for TV ads in view?; Jack in the Box seeks full-time Twitch streamer; Johnnie Walker plays up Black Label luxury with Jonathan Majors; IPG strengthens
10/3/2022
15 : 44
Oct. 3 - Taco Bell names Pete Davidson ‘brand apologist’ | Gen Z demands marketers ditch mainstream
How Gen Z breaks marketing's cultural mold; FuboTV reports success for advertisers using Unified ID 2.0; Google search expansion could be wake-up call for marketers View online | Signup | Forward
10/1/2022
18 : 4
Weekender: McDonald’s repackages Happy Meals for adults with cult streetwear label
Signup | Forward Marketing Dive Weekender Oct. 1, 2022 | A roundup of this week's most read stories StackAdapt BROUGHT TO YOU BY — StackAdapt Cookieless Strategies With a Dash of AI Two-thirds of
9/30/2022
15 : 24
Sept. 30 - Netflix, Disney+ boost AVOD | My Little Pony prances into Roblox
My Little Pony gallops into Roblox to promote Netflix series; Google search expansion could be wake-up call for marketers; NBA takes a page from TikTok for app refresh View online | Signup | Forward
9/29/2022
15 : 4
Sept. 29 - Heinz recruits blood-activist vampire | State Farm CMO exits after a decade
State Farm CMO who brought back the Jake spokes-character retires; Starburst's biometric safe is filled exclusively with coveted pink flavor; As gaming attracts mixed-age audiences, advertising
9/28/2022
15 : 24
Sept. 28 - Meet the Purple M&M | Netflix ad tier could struggle with Gen Z
Survey: Netflix's ad-supported tier draws viewer interest, but could struggle with Gen Z; Mtn Dew fuels next generation of Black gamers with esports tournament; Peloton's head of marketing is
9/27/2022
15 : 24
Sept. 27 - McDonald’s crafts adult Happy Meals | Peloton global head of marketing exits
Peloton's head of marketing is latest exec to bow out; As gaming attracts mixed-age audiences, advertising gets complicated; Walmart aims to shift Gen Z perceptions with expansive Roblox play; Why
9/26/2022
15 : 4
Sept. 26 - Sonic’s ad strategy swerves | Walmart taps Roblox to lure Gen Z
Walmart aims to shift Gen Z perceptions with expansive Roblox play; Clorox wipes the slate clean in new brand platform; Campaign Trail: Kraft wants mayo lovers to let their freak flags fly View online
9/24/2022
18 : 14
Weekender: Apple Music to sponsor Super Bowl Halftime Show as services take spotlight
Signup | Forward Marketing Dive Weekender Sept. 24, 2022 | A roundup of this week's most read stories Marketing Dive's studioID BROUGHT TO YOU BY — Marketing Dive's studioID 3 Factors
9/23/2022
15 : 4
Sept. 23 - Apple Music signs as Super Bowl Halftime sponsor | Kraft reaches out to mayo lovers
Campaign Trail: Kraft wants mayo lovers to let their freak flags fly; Drizly offers another round of ad solutions for brands; E-commerce apps lose pandemic luster View online | Signup | Forward
9/22/2022
14 : 54
Sept. 22 - Dunkin’s new CMO brings next-gen focus | Carl’s Jr., Hardee’s serve up brand refresh
Carl's Jr., Hardee's refresh brand identity with flavor as inspiration; Hpnotiq liqueur appeals to Gen Z with blue-hued metaverse push; Roku enlists agencies to help small businesses with
9/21/2022
15 : 14
Sept. 21 - Tripadvisor launches in-house content studio | YouTube steps up battle with TikTok
YouTube brings revenue sharing to Shorts as battle for creator talent intensifies; Retail media makes up 11% of global ad spend, GroupM says; Mike's Hard Lemonade pays consumers to take PTO; How an
9/20/2022
14 : 34
Sept. 20 - Walmart ad biz enlists TikTok, Snapchat | How influencers are challenging marketers
How an empowered creator economy is challenging marketers; Samsung, NBCUniversal bring Rockefeller Center to the metaverse; Crown Royal teams up with Uber Eats to reward delivery drivers; Brands are
9/19/2022
15 : 24
Sept. 19 - Little Caesars sells pepperoni-themed art | Lil Nas X joins League of Legends as president
League of Legends enlists Lil Nas X for championship anthem; NYT subway ads unlock Spelling Bee in purpose-driven campaign; How Patagonia's shakeup challenges marketers to act on sustainability;
9/17/2022
18 : 14
Weekender: Pinterest takes up social media negatives like doomscrolling in campaign
Signup | Forward Marketing Dive Weekender Sept. 17, 2022 | A roundup of this week's most read stories T-Mobile for Business BROUGHT TO YOU BY — T-Mobile for Business Learn about 5Gs impact on
9/16/2022
15 : 14
Sept. 16 - Patagonia raises bar on sustainability | 60% of CMOs to slash analytics teams
60% of CMOs to cut marketing analytics teams by 2023, Gartner predicts; Apple tees up bigger search ads push ahead of holidays; Why brands are creating original songs for TikTok; Fox taps Comscore as
9/15/2022
15 : 24
Sept. 15 - Budweiser’s global World Cup campaign | Why brands are making songs for TikTok
Why brands are creating original songs for TikTok; Amazon expands email marketing tools for brands seeking new customers; TikTok brand loyalty soars as Instagram, Facebook lose ground; Why Liberty
9/15/2022
0 : 45
Sept. 14 - Walmart chases holiday ad budgets | Amazon’s ‘Thursday Night Football’ sponsors
DraftKings, Little Caesars join as sponsors for Amazon's 'Thursday Night Football'; Why Liberty Mutual's in-house agency takes external clients; Chipotle launches its Garlic Guajillo
9/13/2022
15 : 14
Sept. 13 - Two beer brands battling climate change | SodaStream gets a refresh
SodaStream shakes up brand to better recognize interests like mixology; GM is first brand to integrate with NBCU's data platform; Jameson serves comradery on the rocks in new global campaign;